Scale Campaign.
Maksimalkan Efisiensi.
Gandakan Performa.
Data-driven performance marketing consulting. Campaign yang scale up, ROAS yang sustain, attribution yang akurat. From audit to optimization, semua dikerjakan dengan rigor performance marketing yang sebenarnya.
Diskusi ProjectCampaign Performance
Modern performance marketing has structural problems that scaling budget alone cannot solve.
Setiap brand yang scale paid acquisition akan ketemu tiga friction point yang sama. Recognition is the first step to fixing them.
CAC Yang Terus Naik
Auction makin kompetitif. Audience makin saturated. Tanpa optimization yang tight di setiap layer (creative, targeting, bidding), customer acquisition cost berubah dari investment jadi liability.
ROAS Yang Plateau
Campaign yang dulu performant sekarang stagnan. Creative fatigue, targeting yang generic, dan attribution yang misleading bikin growth angka stuck di ceiling yang sama berbulan-bulan.
Funnel Yang Bocor
Traffic ada tapi ga convert. Conversion ada tapi LTV rendah. Tanpa visibility full funnel dari first touch sampai post-purchase, growth jadi guessing game yang mahal.
Cakupan kerja yang terintegrasi, bukan service terpisah.
Setiap project dapat full stack capability. Bukan jualan service per channel, tapi solving performance marketing sebagai system yang utuh.
Google Ads
Full-funnel campaign management dari brand awareness sampai bottom-funnel conversion. Optimization driven by search intent dan audience behavior.
Meta Ads
Advantage+ campaigns, custom audiences, dan lookalike scaling. Strategy untuk setiap stage funnel dengan creative iteration yang continuous.
TikTok Ads
Native creative untuk Gen-Z dan Millennial market di Indonesia. Spark Ads strategy dan organic-paid synergy untuk brand yang serious di TikTok.
Marketplace Ads
Ads management langsung di marketplace Indonesia untuk e-commerce growth. Optimization berdasarkan platform behavior dan competitor benchmarking.
Content Optimization
Ad creative testing framework, landing page copy optimization, dan messaging hierarchy. Karena best targeting tetap kalah dari best creative.
Conversion Tracking
GA4 setup, GTM implementation, server-side tracking, dan attribution modeling. Data foundation untuk decision-making yang akurat dan defensible.
Funnel & Landing Page Optimization
Full funnel audit, conversion rate optimization (CRO), A/B testing strategy, dan landing page performance improvement. Karena traffic tanpa conversion infrastructure cuma bakar uang.
Process yang structured, bukan ad-hoc execution.
Setiap engagement mengikuti framework yang sama. Reproducible, measurable, accountable.
Audit
Deep dive ke campaign existing, attribution, dan unit economics. Identify quick wins dan structural issues.
Strategy
Build channel mix strategy, budget allocation framework, dan KPI hierarchy yang aligned dengan business goal.
Execute
Campaign setup, creative iteration, audience testing, dan tracking implementation. Hands-on execution.
Optimize
Weekly performance review, creative refresh, audience refinement, dan budget reallocation berdasarkan data.
Real numbers, real business impact.
Snapshot dari engagement terbaru. Detail breakdown dan strategi available on request via /contact.
Scale ad spend 10x while maintaining target ROAS
Channel mix restructuring dari single-platform jadi integrated paid acquisition. Creative testing framework yang continuous, attribution overhaul untuk visibility full funnel.
Reduce CAC 47% dalam 6 bulan
Targeting refinement dari broad audience ke ICP-specific. Landing page restructuring untuk match search intent. Lead scoring framework yang tighter untuk MQL definition yang accurate.
Pricing yang transparent, commitment yang flexible.
Setiap engagement custom-tailored berdasarkan campaign budget dan business goal. Long-term commitment dapat better economics.
Rp 8jt/bulan
Perfect untuk testing fit atau short-term campaign dengan flexibility maksimal.
- Full coverage area access
- Weekly performance review
- Monthly strategy session
- No long-term lock-in
8%
Mid-term partnership untuk consistent growth optimization dengan dedicated focus.
- Everything in Monthly
- Locked-in rate selama contract
- Quarterly Business Review (QBR)
- Dedicated reporting dashboard
17%
Long-term strategic partnership dengan integrated growth ownership.
- Everything in 6 Months
- Bi-weekly strategy calls
- Custom attribution setup
- Annual growth roadmap
Base rate adjusts berdasarkan campaign budget dan scope of work. Detail pricing breakdown available via direct discussion.
Pertanyaan yang sering muncul.
Common questions dari prospect dan client yang udah explore engagement. Kalau ada pertanyaan lain, langsung diskusi via /contact.
Engagement starts from Rp 8 juta per bulan untuk monthly contract. Pricing varies berdasarkan campaign budget, jumlah platform yang dihandle, dan scope of work.
Untuk commitment yang lebih panjang, available discount: 6 months save 8%, annual save 17%. Detail pricing breakdown available via direct discussion via /contact.
Digital marketing umum mencakup berbagai channel: SEO, content marketing, social media organic, email marketing, dan paid advertising.
Performance marketing specifically fokus pada paid acquisition channels dengan measurable ROI sebagai north star metric. Setiap rupiah harus accountable, setiap campaign harus measurable, setiap decision driven by data.
Coverage meliputi 4 ad platform utama plus integrated capabilities:
- Google Ads: Search, Display, YouTube, Shopping
- Meta Ads: Facebook, Instagram, WhatsApp Business
- TikTok Ads: Spark Ads, TopView, In-Feed
- Marketplace Ads: Tokopedia, Shopee, TikTok Shop
Setiap engagement disesuaikan dengan target audience dan business model brand.
Tidak ada hard minimum, tapi rekomendasi best practice untuk meaningful results:
- Single platform: minimum Rp 30 juta per bulan ad spend
- Multi-channel strategy: minimum Rp 75 juta per bulan ad spend
Below threshold ini, statistical significance untuk testing dan optimization jadi terbatas, dan ROI dari consulting fee jadi kurang optimal.
Process terdiri dari 4 tahap yang structured:
- Audit: deep dive ke campaign existing, attribution, dan unit economics
- Strategy: channel mix dan KPI framework yang aligned dengan business goal
- Execute: full campaign implementation dengan hands-on execution
- Optimize: weekly review, creative refresh, dan budget reallocation berdasarkan data
Past engagement covers various industries dengan unit economics yang berbeda-beda:
- Retail E-commerce
- Fintech
- Fashion
- B2B SaaS
- Edtech
- NGO
- F&B
- Green Energy (solar panel & PLTS lead generation)
Setiap industry punya conversion behavior yang unique. Cross-industry experience ini jadi advantage untuk pattern recognition yang lebih cepat.
Tiga differentiator utama:
- Data-first approach: setiap decision backed by attribution yang accurate, bukan vanity metrics atau gut feeling
- Integrated thinking: paid acquisition di-connect dengan owned (CRM, content) dan earned (organic, PR) channels jadi satu sistem
- Cross-industry pattern recognition: 9+ years across multiple industries bikin diagnostic time lebih cepat dan strategy lebih informed
Reporting cadence yang structured:
- Weekly performance review: data + insights + next action items
- Monthly comprehensive report: full breakdown per channel + strategic recommendations
- Quarterly strategic review: business impact assessment + roadmap iteration (untuk 6mo+ contract)
Reporting bukan formality, tapi tools untuk decision-making yang continuous.
Bukan cuma performance marketing.
Setiap brand butuh capability yang berbeda. Pilih coverage area yang fit dengan business stage dan goal.
SEO & GEO
Search engine optimization dan Generative Engine Optimization untuk AI-search era.
→CRM & Automation
AI-enhanced lifecycle marketing, lead nurture, retention strategy via marketing automation.
→Growth Strategy
Integrated marketing campaign, full-funnel growth strategy, business growth roadmap.
→Ready to scale
performance marketing yang sebenarnya?
Mulai dari audit existing campaign, atau langsung diskusi strategic engagement. Setiap conversation dimulai dari understanding business goal, bukan jualan service.